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Santiago Bustelo

For those seeking insight, not recipes.

First 2-hour working session. Delivery of PDF materials, transcribed video, and AI summary.

Advisory

Expert guidance to help you make better decisions in key projects, processes, and transition into strategic roles.

USD 250
Book now (2 hs.)

Consulting

Strategic intervention for high-level challenges: UX & product strategy, organization, and culture.

USD 400
Book now (2 hs.)

Testimonials

Santiago was a key player when we sought our first investment round. We believe his work was instrumental in closing that round based solely on an innovative idea, before we even had customers or technology.

Matías Rozenfarb CEO & Co-Founder Keepcon

I was grateful for the opportunity to collaborate with Santiago. He worked with me to identify where my expertise and perspective would be of value to the community and helped shape my material to bring the most benefit.

Steve Portigal User Research Consultant & Author Portigal Consulting

Integrating UX allowed us to bring real value to our clients. Today, UX is a differentiating factor for our solutions.

Miguel Santos CEO Technisys

Santiago brings a fantastic dose of energy into spreading Interaction Design through his engagement at different levels in the community: speaker, local leader, and regional coordinator. Great to have him on board!

Alok Nandi President IxDA

His Lean UX program helped entrepreneurs test products in real environments, creating quality services with faster time-to-market.

Lorena Suárez Business Development Manager Wayra (Telefónica)

I know Santiago as a very dedicated professional, open and efficient in his communication. He is a good-natured and energetic person with top-tier professional skills.

Yohan Creemers Chairman IxDA Nederland

Experience

I started as an interaction designer in 1996, creating business simulators for the cultural transformation of leading companies in the Southern Cone.

Back then, our practices didn't even have a name.

To contribute to our professional community, in 2009 I founded the local chapter of the Interaction Design Association (IxDA) in Buenos Aires.

In 2010, I took on the challenge of becoming the first IxDA Regional Coordinator for Latin America.

Along this path, I have given over 100 talks and workshops in 24 cities. I presented at more than 30 conferences and co-organized several.

I have been a speaker at 38 faculties and educational institutions, and taught at 11 universities in Argentina, the US, Chile, and Colombia.

I have also served as a jury member for international competitions such as the Interaction Awards and MIT Innovators Under 35.

Over these years, I have completed +1000 projects for companies of all sizes across +40 industries, as well as the public sector, at local, regional, and global scales.

Let's get in touch

I work with companies, start-ups, and professionals looking to make better decisions in design and UX strategy.

With 30 years of experience improving products and teams across more than 40 industries, we definitely have things to talk about.

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